A few years ago Greg Flickinger shared a wonderful video with me that beautifully illustrates the concept of Unlearning. Achieving new outcomes is often about correctly identifying and altering deep thinking and emotional habits (including beliefs, response patterns, thinking patterns, tendencies, attitudes etc.) that need to be replaced with new, more effective thinking and emotional habits. This quick video illustrates why this process is difficult and Neuroscience allows us to guide people through it quickly and smoothly.
Click here to watch video
Can you think of a change situation that requires Unlearning? What did people need to unlearn to achieve desired outcomes?