How Neuroscience Applications Make Difficult Change Simple


Not all change is created equal. Even when people are highly motivated and open to needed changes, some changes are inherently more difficult to acquire and sustain. Furthermore, people who want to grow and improve often subconsciously resist change in ways that get in their own way. Neuroscience demystifies many of the invisible obstacles associated with difficult change, providing clear and powerful support through some of the most difficult change challenges along the way.

Why Should Coaches, Consultant, HR Leaders, and Other Change Professionals Care About Neuroscience?

This short article is designed to (hopefully) start you on a journey of discovery. It focuses on the fundamentals of neuroscience applications, specifically for making difficult change simple. It's an invitation to discuss the most cutting-edge answers to questions like:

  • Why are some changes really hard to adopt, even when we are motivated and have total buy-in?

  • How can we consistently and successfully overcome internal resistance to change?

  • Can we make it easier for coachable individuals to make powerful transformations and achieve their goals by knowing how the brain works?

  • What does it take to make change sustainable?

What Difference is Neuroscience Making?

For anyone facilitating change, understanding the way the brain works means deeper insight, more accurate abilities to navigate and guide people through change, and more consistent, sustainable ability to achieve desired outcomes. Understanding the brain is in no way a substitute to excellent coaching and consulting skills. It is a critical supplement. Adding neuroscience principles to change facilitation is like adding vitamin D to your diet to improve calcium absorption.

Neuroscience principles shed light on how change is acquired, what gets in the way, and what you need to add to traditional change models and methodologies so that coaching, consulting, or training will be better absorbed. By knowing how the brain works, change leaders can better support the way needed changes are acquired and actively facilitate the sustainability of new habits. As more change leaders gain access to these new principles, Neuroscience is starting to make a huge impact on this field and clients who experience the difference are taking notice.

How Does it Apply in Practice?