The Meeting Point of Difficult Change and Neuroscience: About Unlearning

Imagine heavy chains pulling you down and keeping you in place.
It's a bit dramatic perhaps, but not that far off when you consider the impact that not managing Unlearning has on our ability (or inability) to adopt new ways of doing things.
A few years back, a friend shared with me a great clip that illustrates the power of preexisting patterns and why the need to manage Unlearning is so important:
Not all change is created equal. When change requires unlearning, the presence of preexistent patterns will make change difficult.
How Does Understanding Unlearning Help Us Overcome Difficult Change?
Not all change is created equal. When change requires unlearning, the presence of preexistent patterns will make change difficult.
Most people are very good at learning new things but have very little clarity around what it takes to unlearn.
When we facilitate change we need to recognize which previously reinforced ways of thinking and doing things are already in place.