The 2nd Look Coaching Lab
What gets coaching stuck?
The Second Look Lab is a live workshop for experienced executive and life coaches.
Bring one anonymized case you keep turning over in your mind, examine it through an Advanced Applied Neuroscience (AAN) lens, and learn from the cases other coaches share.
We’ll explore the various considerations you have already identified, use AAN to see what is getting coaching stuck from a neuroscience perspective, and identify questions worth exploring next in your specific case (you'll also be able to generalize the learning by listening to practice cases other experienced coaches share).
Start with the workbook:
Why Take a 2nd Look?
You have already asked the questions, explored meaning-making, and discussed beliefs, values, and assumptions. As an experienced coach, you don't need support with taking the first look.
The value of a second look workshop is not another opinion about what you “should” do. Nor is it about giving you answers.
This lab is a structured way to ask: What else could explain what I am seeing when I look at it through a neuroscience lens? So that you can distinguish among different possibilities and have clarity you can apply right away in how you choose to move forward with your client.
"I went looking for help after exhausting my proverbial toolbox. Learning from Reut has been simply transformational."
💛Lyuba Berzin, Enterprise Agile Coach and Life Coach


What You'll Leave With
From a neuroscience perspective, people have learned responses to threat and emotional discomfort. These learned protective responses are worth examining because, although they may or may not be the cause of what your coaching client is struggling with, they may block your client from being able to change.
These are not emergency survival responses like fight, flight, or freeze. They are learned patterns, and they often hide in plain sight so they can be easily missed.
The Lab helps you consider whether such a response pattern is relevant to your case, alongside other possible explanations. You'll leave with"
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A clearer idea of what is keeping your specific coaching client stuck.
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Two or three specific working hypotheses worth testing rather than one premature explanation.
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The ability to generalize your learning by exploring practice cases other coaches share.
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A reusable Case Map for considering possible explanations and choosing your next coaching questions.
Who Is It For?
FOR
Experienced executive and life coaches with a real case that feels unusually difficult to read, navigate, or move forward.
NOT FOR
Coaching clients in crisis or situations that belong with a therapist. Contact us if you are unsure.
See how experienced coaches describe the AAN layer:

"After almost 20 years practicing as an ICF trained and certified coach...I thought I understood the neuroscientific principles of change but I was missing a key piece..."
💛Grace Trepte, MSOD, PCC Neuroscience-Based Change Facilitator

What You Need To Know
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3 hours, live on Zoom
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Up to 6 coaches.
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$295 until March 2027 ($395 after that).
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You do not need to have any neuroscience background.
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We are fierce about protecting your client's privacy. Cases are kept anonymous, sessions are NOT recorded, AI is not allowed to take notes, and all participants commit to keeping all the details shared in the lab to themselves.
Lab Reservation Steps
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Complete the short workbook before the Lab.
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Bring an anonymized case (no identifying details please).
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Join a 2.5 hour live session on Zoom (multiple times available to accommodate different time zones).
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Work through your practice case with one of KCI's Certifying Partners and a small group of experienced coaches (you'll learn from their practice cases as well).
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Leave with clearer hypotheses and immediately applicable next-step questions.
Not sure if your practice case fits well with what the lab is designed to explore?
"The approach is distinct from any other...this method offers a credible and science based path forward. It restores hope where repeated attempts have eroded it."
💛Lisbeth Fabiny, Board Certified HWC, Wellcoaches cert & Well-being Coach, Lifestyle Coach, CDC NDPP diabetes prevention program


Lab Dates and Reservation Steps

Step 1: Download the free workbook and pick a practice case where coaching is difficult

Step 2: Explore Lab dates and select one that works for you (not to worry, this is simply an indication you are curious).

Step 3: Send us an email with your workbook attached. See specific instructions here:
Want to understand the layer AAN focuses on before considering the Second Look Lab?
