Neuroscience Applications for Coaching


Is it possible to improve the success and sustainability of coaching efforts by knowing how the brain works? Neuroscience applications to coaching are the exciting next breakthrough...the next quantum leap, providing answers we could not access before.

Coaching is one of the most effective change, growth, and development avenues and for good reason. Coaching techniques and methodologies have become increasingly more effective since the 1980's, making coaching one of the best approaches for supporting individual transformation.

This is perhaps because coaching is designed to support the acquisition of change into practice. Unfortunately though, not all change is created equal. Even when people are highly motivated and open to needed changes, some changes are inherently more difficult to acquire and sustain.

This short intro article is designed to (hopefully) start you on a journey of discovery. It is the first of a series of FREE resources about neuroscience applications to difficult change in coaching. It's an invitation to explore, experience, practice, and discuss the most cutting-edge answers to questions like:

  • Why do some people struggle to adopt new habits in a sustainable way, even when they are truly motivated to achieve desired outcomes?

  • Can we successfully support individuals who seem to resist making the effort needed to achieve their own goals?

  • Are certain changes emotionally harder to adopt and if so, can we do anything to make the change itself easier?

  • How can we guide people to be sufficiently introspective and emotionally ready to adopt new responses or new ways of doing things?

  • What can be done to support people to get out of their own way?

This series of articles, videos, and other resources is a way to share the most cutting-edge knowledge about the intersection between science and the answers to these and other deep coaching questions. Over the years, we've trained and certified hundreds of change leaders, coaches, consultants, and HR professionals. They've learned to master Neuroscience principles and apply them to difficult change challenges. This series is a taste, a peek to this new field of expertise that can make a huge difference in so many people's lives and we believe should be accessible to any change facilitator, coach, and consultant.

This FREE series of resources will explore: