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A12-week advanced, intensive program, dedicated to the Neuroscience of Transformation, Unlearning, and Difficult Change.

Not all change is created equal...Some changes are more difficult than others.


This is an advanced program. It is designed to equip experienced coaches and change facilitators with advanced neuroscience know-how to support transformation when developing awareness and insight is not enough.


It focuses on the scientific building blocks of transformation and threads the Top 10 Neuroscience-based models into this framework, to give you specific, applicable tools and techniques.

Program Outline: Building Blocks of Transformation

​This program is advanced because it is specifically designed for gaining a neuroscience foundation of:

  • Engaging the Transformation Systems in the brain.

  • Creating sustainable change.

  • Identifying and managing resistance.

  • Facilitating shifts in thinking and emotional patterns.

  • Decoding the Unlearning-relearning process.

  • Developing Neuroscience-based Change-Readiness Skills.

  • Mastering the Neuroscience of accountability.

Neuroscience of transformation

How can we support transformation when change is difficult? How can we use neuroscience to go beyond developing insight and awareness to facilitate actual change adoption?

This excellent, cutting-edge, advanced, small group program focuses on the intersection of Neuroscience & Difficult Change and is not right for everyone. It is unique in scope, depth, and complexity. It:

  • Combines critical Neuroscience research with application: There is a lot to learn about the brain and not all of it is relevant for transformation work. You'll learn in depth about brain parts and systems which support transformation (like the Hippocampus, Amygdala, BNST, Insula, and Anterior Cingulate Cortex, just to name a few) in a clear, applicable, and concise way.

  • Covers more than just one or two models: Difficult change is complex and different models are needed to support different aspects of difficult change.

  • Is highly application-oriented: Designed for facilitators who want to support their clients to move the needle or make a difference.

  • Based on a kind and compassionate approach: At the same time, it is highly growth-focused which means being comfortable with the discomfort required to hold people accountable.

  • Adds new techniques to your toolkit: Focuses on principles for guiding people through difficult change.

  • Focuses on getting beyond awareness by engaging the transformation systems in the brain.

  • Positions you as an expert: Leads to tremendously positive impact.

Please note: The program may require challenging your assumptions so cohort members are often asked to have deep levels reflection and vulnerability.

What Should I Expect From This Program?


Coaches, change facilitators, and other change leaders who completed the Foundations in Applied Neuroscience program often describe it as:

  • "On the forefront of neuroscience topics..."

  • "Phenomenal"

  • "...The knowledge on the neuroscience of change and its practical applications to difficult change problems is unique and incredibly effective"

  • "Intensive with A LOT of great content to digest"

  • "Provides deep input and brilliantly insightful"

  • "Makes you stop, pause and really think...a lot"

  • "Impactful"

  • "This course digs deeper and explains how the brain works and how to engage the neurology for deeper and lasting transformation."

For an inside view, ask us to talk to past participants. For full reviews, please see what our past clients say on Reut's recommendations tab.

This Foundations in Applied Neuroscience program is an advanced course. Most cohort members are:

  • Experienced coaches and change facilitators (often with relevant degrees or certified by ICF, CTI, CCE, ACMP, and similar organizations).

  • Already familiar with traditional coaching and change models and are interested in supplementing their existing knowledge with the Neuroscience of Transformation (focusing on difficult change, going beyond awareness, and how to get people to adopt change in a sustainable way).

  • May or may not have background in neuroscience. Although prior neuroscience knowledge is always great (some of our past cohort members have a PhD in neuroscience), there is absolutely no need for any prior knowledge about the brain in order to join this program. The program will provide you with everything you need to know about the way the brain works (in the specific context of change adoption and transformation): starting from the most basic knowledge all the way to the most in depth relevant research.


With any questions about the Foundations in Applied Neuroscience program or if it is a good fit for you, please reach out to Reut at or click here to contact us. We'll happily provide you with as much clarity as possible so you can make the choice that is best for you.

Compare: 3 Types of Neuroscience-Based Programs

Generally speaking, you may find 3 types of Neuroscience-based coaching and change facilitation programs (all are highly valuable and great to have in your toolkit!): descriptive, traditional, and advanced. Of these three types, KCI's Foundations in Applied Neuroscience is an advanced program (although it does cover some descriptive materials):

compare programs in applied neuroscience for coaches

When comparing an Advanced program in Applied Neuroscience with other types of neuroscience-based programs, you can expect this program to focus on:​

  • Engaging the Limbic Brain (Traditional Neuroscience-based programs will focus more heavily on building awareness and engaging the Prefrontal Cortex).

  • An in-depth understanding of overcoming a wide range of less effective response patterns to discomfort.

  • Understanding the stages of the Unlearning-Relearning process (with clearly defined stages, the obstacles between stages, and how to overcome obstacles).

  • Focusing heavily on difficult change (how to support people who are less motivated, reflective, and engaged, or people who are highly invested but still struggling to adopt change in a sustainable way).


Time commitment?

  • 12 weekly LIVE group discussions X 90 minutes each (optional but recommended).

  • Self study: 2-3 hours of self-study preparing for sessions per week.

  • Bonus: Each cohort member will have access to 1-on-1 Q&A session with a KCI Certifying Partner to explore specific questions and applications.

  • Includes lifelong access to the modules and recordings so if you wish to go through the program at a slower pace, or review the modules, you’re welcome to do that.


Participants can choose between two times: 

  • Thursdays at 7:00am PT/10:00am ET (Thursday afternoons for our clients in Europe and similar time zones).

  • Thursdays at 2:00pm PT/5:00pm ET (Friday mornings for our clients in NZ and Australia). 


We believe there are many excellent programs out there and that the best approach is to give you all the information you need so you can make the decision that is right for you. We are very transparent about what this program does and does not focus on. If you would like greater clarity about different Neuroscience-based programs (including how Positive Intelligence, Somatic, Trauma-Informed, NLP, and other methods fit within the above 3 types of Neuroscience-based programs), please reach out to Reut at or click here to contact us. We'll happily provide you with as much clarity as possible so you can make the choice that is best for you.



This program is designed with how the brain works in mind. To give you the best access to this cutting-edge content, materials are organized in a spiral-like design (introducing all concepts up front and then revisiting them and their applications as we go).


sessions 1-2:

Introduction to the Neuroscience of Transformation

Explore the value neuroscience-based models add to coaching:

  • ​​What makes change difficult from a neuroscience-perspective?

  • Which neuroscience-based models best support overcoming different coaching challenges? 

  • What is Unlearning? 

  • What do we mean by "supporting transformation by engaging the right systems in the brain"?

  • What is resistance from a Neuroscience perspective and how do we work with it in the change process?

  • What are deep, effective Neuroscience-based skills and how do they support client transformation?

  • What is accountability from a Neuroscience perspective and how can we create a healthy accountability structure in coaching?


These two sessions include an introduction to Neuroplasticity and the fundamentals of neurosynaptic activity in the brain.

How Can I Sign Up?


Our focus is on you as a participant. This advanced, small group, dedicated program is only offered twice a year and is limited to 6-8 spots (first-come-first-serve). If you wish to reserve your spot or to be placed on our wait list -  please reach out to Reut at or contact us.


We prefer to get to know you and share everything with complete transparency. Due to the unique nature of this small group design, it is in everyone's best interest to make sure you have all the information you need in order to make the decision that is right for you (once you are ready to register we'll then send you an online form).


If you'd like to get more information or have any questions, please click here to contact us.

Learn more about the Certification In Applied Neuroscience page

Quick Summary

  • Focus: Using Neuroscience applications to support transformation when change is difficult and when developing awareness and insight is not enough.

  • Cost: $1,750 USD

  • Upcoming start date: April 4th, 2024

  • Next start date after that: September 2024 (TBD)

  • Time options:

    • Thursdays at 7:00am PT/10:00am ET (Thursday afternoons for our clients in Europe and similar time zones).

    • Thursdays at 2:00pm PT/5:00pm ET (Friday mornings for our clients in NZ and Australia).

  • Format: Small group (6-8 participants)

  • Number of live sessions: 12 (90 minutes each)

  • Likely skip dates: May 30th and July 4th

  • End date: June 27th (or potentially July 11th - TBD)

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