Over the past 12 years KCI certified and trained hundreds of coaches, consultants, and HR leaders to use Neuroscience-based models and support their clients through difficult change (see clients and referrals).

This intensive small group program (limited to 25 participants per cohort) will provide you with an in-depth understanding of the top 10+ most critical neuroscience-based models for guiding people through difficult change. It will position you to have a unique value proposition and allow you to support powerful transformation. 

Neuroscience-based models include:

  • Unlearning Model

  • Immunity to Change Model

  • A.G.E.S Model

  • Neurolinguistic Programing (NLP)

  • Vertical & Bilateral Integration

  • Memory Consolidation

  • LNHP Sustainability Model

  • SCARF Model

  • Explicit vs. Implicit Systems Model

  • Neuroscience-based diagnostic tools.

  • Polyvagal Theory (Neuroception)


  • Session 1: Introduction to the Neuroscience of change:

    • External vs. Internal Aspects of Difficult Change. 

    • Intro to Unlearning and Neuroplasticity.

    • Intro to engaging the right system in the brain.

    • Intro to the Neuroscience of overcoming resistance (building an effective accountability structure, and improving performance).

  • Sessions 2-3: The Neuroscience of Resistance and Accountability:

    • Identifying and overcoming different types of resistance.

    • Reducing internal bias vs. external threat (SCARF Model).

    • Building effective accountability.

    • Understanding the chemical nature of resistance and how to counteract it (hormones and neurotransmitters).

    • Understanding the relationship between preexisting neuro-synaptic pathways and resistance.

    • How we can better support vulnerability and emotional regulation during change from a Neuroscience perspective (Vertical & Bilateral Integration - mind-body & between the hemispheres in the brain) .

  • Sessions 4-6: Change-Readiness Skills:

    • Subconscious vs. conscious skills.

    • Which skills prepare the brain for change.

    • How can we tap into the brain's ability to be open to new ways of doing things.

    • Which Neuro skills increase brain-integration and why that is important (Vertical & Bilateral Integration)

    • Which deep Neuro-based skills support our ability to increase tolerance for ambiguity and discomfort.

    • Which Neuro-based skills improve resilience, growth-mindset, effective decision making, effective communication, and inclusion.

  • Session 7: Neuroscience-Based Diagnostics:

    • Understanding the unique value of combining 3 Neuroscience-based assessment tools (PRISM Brain Mapping, Leadership Index, Solution Assessment).

    • Critical techniques for Neuro-based goal-setting process (Unlearning Goals and Immunity to Change Model).

    • Neuro-assessments as a first step for improving performance, collaboration, empathy, vulnerability and other key abilities.

  • Sessions 8-12: The 5 Stages of the Unlearning-relearning Process

    • How to create the conditions required for change acquisition.

    • How to guide people through the 5 stages of the Unlearning process.

    • How to identify and overcome the obstacles between Unlearning stages (Memory Consolidation, NLP Model, and Polyvagal Theory).

    • How to define Unlearning Goals.

    • How to use the systems in the brain in a way that leads to sustainable change acquisition (LNHP Sustainability Model and A.G.E.S Model).

    • Combining the above to improve change acquisition and overcome the Knowing-Doing Gap.


This Foundations program can be taken independently from the KCI Certification in Applied Neuroscience. Please see cost for this program in the Q&A section below.

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Why you may not like this program:

This excellent, small group, beautifully-priced program is not right for everyone.


It is fast paced, intensive, and requires deep reflection and vulnerability. It is unique in scope, depth, and complexity and can be confusing or even uncomfortable, especially if you are not too keen on exploring where Neuroscience-based models deviate from traditional models.

While neuroscience-based change models are highly effective (they lead to change acquisition because they are aligned with the way the brain works), most of these newer models are different from traditional models in many ways. It is these differences that make neuroscience-based models stretch our reach and allow us to offer solutions to challenges, and support people through difficult change, in ways we didn't have access to in the past.


You'll likely find this program to be a good fit if you:

  • Are excited about learning where science aligns with traditional change models and where it deviates from them.

  • Are highly results-oriented and motivated to make a difference.

  • Are open minded about adding new models to your toolkit and interested in knowing how to guide people through difficult change with great clarity.

  • Are interested in being positioned as an expert in the intersection of Neuroscience and Difficult Change.

  • Enjoy a high-paced self-study learning environment (you'll be asked to watch related recorded materials and read additional resources prior to each session).

  • Strive to use KindExcellence skills (kind, caring, open, and compassionate but at the same time results-driven, excited about learning and improvement, and comfortable with the discomfort required to hold people accountable).

This foundations program (part 1) and the certification as a whole (parts 1-3) is a good fit for Coaches, consultants, HR professionals, and other change leaders interested in how to apply Neuroscience-based models to coaching (please note that from a Neuroscience perspective, all change happens first and foremost at the individual so this is a stand-alone program and also the foundation for higher certification levels in team development and organizational change).


As you read through the program details below, if you are unsure if this program is right for you, please don't hesitate to ask for more information. We'll be more than happy to be very transparent about the experience so you can make a fully informed decision.

How can I sign up?

This small group program is limited to 25 spots only (first-come-first-serve). To get more information about this program's start date, content, or to be placed on the wait list, please contact us at:

Back to learn more about the Certification In Applied Neuroscience page


  • Time Commitment: 90 minute live weekly group discussions, plus 2-3 hours a week of self-study preparing for sessions. Group members will also have access to 1-on-1 individual Q&A sessions with a KCI Certifying Partner to explore specific questions and applications.

  • Location: Virtual - online recorded lectures, live small Q&A and group discussions, and virtual 1-on-1 sessions.

  • Prerequisites: Suitable for HR professionals, coaches, consultants, and other change leaders with prior experience in change facilitation. Please let us know if you have specific questions about the level of necessary prior experience.

  • Instruction: Taught by leading experts in the area of Neuroscience Applications to Difficult Change.

  • Cost: The Foundations program (part 1 of the Certification in Applied Neuroscience) can be completed as a stand alone program. On it's own it is a 12 week program and the cost for just this part of the certification is $1,750. For those who wish to continue and complete the Certification in Applied Neuroscience, this payment can be later applied towards the full price (the full price of the certification program is $4,750).

  • Money Back Guarantee: Yes. However, a small group program requires the participation of group members. We offer this program knowing that you will gain access to valuable cutting-edge models, tools, and techniques but also that Neuroscience-based models are not everyone's cup of tea. We always honor our money back guarantee commitment but please take the time to talk to one of KCI's Certifying Partners, review the content, talk to previously certified coaches, consultants, and HR leaders, and ask us any questions you may have, to ensure (as much as possible) that you are comfortable with your choice up front.

  • Credit with Accreditation Organizations: Although KCI certifications provide unparalleled individual attention, we’ve been able to keep prices competitively low (compare to programs with 45-200 participants). We do this by avoiding flashy marketing and paying other organizations for accreditation. KCI doesn’t offer credit with ICF, SHRM or other accreditation organizations. Our savings are directly rolled to reduce your certification costs. That said, in many cases we are more than happy to help you apply for credit independently.

  • Upcoming start datesMay 2021 (exact date TBD)

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