PART 1: FOUNDATIONS IN APPLIED NEUROSCIENCE

Outline

Over the past 12 years KCI certified and trained hundreds of coaches, consultants, and HR leaders to use Neuroscience-based models and support their clients through difficult change (see clients and referrals).

This intensive small group program (limited to 16 participants per cohort and the prerequisite for the Certification in Applied Neuroscience) will provide you with an in-depth understanding of the top 10+ most critical neuroscience-based models for guiding people through difficult change. It will position you with a unique value proposition and allow you to support powerful transformation. 

Neuroscience-based models include:

  • Unlearning Model

  • Immunity to Change Model

  • A.G.E.S Model

  • Neurolinguistic Programing (NLP)

  • Vertical & Bilateral Integration

  • Memory Consolidation

  • LNHP Sustainability Model

  • SCARF Model

  • Explicit vs. Implicit Systems Model

  • Polyvagal Theory (Neuroception)

  • Neuroscience-based diagnostic tools.

Applications include (but far from limited to) the Neuroscience of:

  • Resilience

  • Inclusion, diversity, and racism

  • Decision-making

  • Effective communication

  • Conflict resolution

  • Specific applications relevant to group members

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What will I get from this program?

Coaches, change facilitators, and other change leaders who completed the Foundations in Applied Neuroscience program often describe it as:

  • "Intensive with A LOT of great content to digest"

  • "Provides deep input and brilliantly insightful"

  • "Makes you stop, pause and really think...a lot"

  • "Phenomenal"

  • "...The knowledge on the neuroscience of change and its practical applications to difficult change problems is unique and incredibly effective"

  • "Impactful"

This excellent, cutting-edge, small group program focuses on the intersection of Neuroscience & Difficult Change and is not right for everyone. It is unique in scope, depth, and complexity:

  • Combines critical Neuroscience research with application - you'll learn about brain parts and systems like the Hippocampus, Amygdala, BNST, and Anterior Cingluate Cortex (just to name a few) and understand how to best align change with the way the brain works.

  • Highly results-oriented and designed for facilitators who want to make a difference.

  • Requires deep reflection and vulnerability.

  • Based on a kind, caring, open, and compassionate approach but is improvement and growth-focused which means being comfortable with the discomfort required to hold people accountable.

  • Adds new techniques to your toolkit, focuses on principles for guiding people through difficult change, and leads to tremendously positive impact.

  • Covers more than just one or two models because difficult change is complex and different models are needed to support different aspects of difficult change.

To best compare this Foundations program with other programs, you may want to consider:

How can I sign up?

This small group program is limited to 16 spots only (first-come-first-serve). To sign up or with any question, please send an email to: Reut@KeyChangeNow.com

Q&A:

Time Commitment:

  • 90 minute - weekly live group discussions (optional but recommended).

  • 2-3 hours of self-study preparing for sessions per week.

  • Bonus: Group members will also have access to 1-on-1 Q&A sessions with a KCI Certifying Partner to explore specific questions and applications.

  • Includes 1 year of access to the modules and recordings so if you wish to go through the program at a slower pace, or review the modules, you’re welcome to do that.

Schedule: Live calls are held weekly on Tuesdays at 9:00am PST/12:00pm EST. If you can't attend a call, you can submit your questions in advance. All calls are recorded and available for later review (typically made available on the day-of).

Location: Virtual - using Zoom.

Prior Knowledge in Neuroscience: Although this program is very much relevant for people with a background in neuroscience, no prior neuroscience background is necessary.

Prerequisites: Suitable for HR professionals, coaches, consultants, and other change leaders with prior experience in change facilitation. Please let us know if you have specific questions about the level of necessary prior experience.

Instruction: Taught by leading experts in the area of Neuroscience Applications to Difficult Change.

Accreditation: This program has been approved by the International Coaching Federation for 34 CCE units (17 Core Competencies and 17 Resource Development). In many cases we can help you receive SHRM or NHRA credit independently.

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Cost: The Foundations program (a prerequisite of the Certification in Applied Neuroscience) can be completed as a stand alone program. For those interested only in gaining access to the top10 Neuroscience-based models, the cost of completing the 12 week Foundations program is $1,750 (2.9% processing fee applies if paid online ).

Money Back Guarantee: KCI offers a risk-free 14 day money back guarantee. However, please take the time to talk to one of KCI's Certifying Partners, review the content, talk to previously certified coaches, consultants, and HR leaders, and ask us any questions you may have, to ensure (as much as possible) that you are comfortable with your choice up front.

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Upcoming start dates: This program is offered only two times per year. Sessions are held weekly for 12 weeks starting Tuesday, November 30th 2021 at 9:00am PST/12:00pm EST (skipping the week of December 27th). Please note that access to materials will be provided two weeks prior to the above start date to allow participants to prepare for the first session. Next start date is currently scheduled for June 7th, 2022 (final date TBD).

Want to learn more about what past certified coaches, consultants, and HR leaders say about this Foundations program? For referrals and recommendations please click here.

How can I sign up?

To sign up or with any question, please send an email to: Reut@KeyChangeNow.com

Curriculum:

  • Sessions 1-2: Introduction to the Neuroscience of change

Explore the added value of neuroscience-based models to coaching, which 5 factors make change difficult from a neuroscience-perspective, and which neuroscience-model best supports overcoming each challenge. Introduction to concepts like Unlearning, engaging the right systems in the brain, overcoming resistance to change, adopting deep effective emotional skills for dealing with change-related discomfort, and creating a healthy accountability coaching structure. Introduction to Neuroplasticity and neurosynaptic activity in the brain.

  • Sessions 3-4: The Neuroscience of Resistance and Accountability

​Explore the important role of internal resistance as a mechanism for engaging emotional attention, identifying and overcoming less obvious (often invisible) forms of resistance to change, the chemical nature of resistance, Neuroception, how to better support vulnerability and emotional regulation during change from a Neuroscience perspective, the role of the Amygdala in threat detection and its dynamic with the Prefrontal Cortex (PFC), the neuroscience of building courage and resilience, how to assess and support the development of vulnerability, how to build ownership and enhance commitment for change, and a step-by-step process for building an effective accountability structure.

  • Sessions 5-6: Change-Readiness Skills (CRS)

​Explore what makes some skills Neuroscience-based, why certain skills increase brain integration and support our ability to increase tolerance to discomfort and ambiguity, and how to use conscious vs. subconscious skills. Learn about the 8 families of Change-Readiness Skills and how they:

- Improve Bilateral Integration and use mirror neurons in the context of optimizing performance and developing empathy.

- Allow us to overcome dissociation and integrate connections between the body and the brain as a way to develop awareness and mindfulness (Vertical Integration). 

- Provide us with deep emotional skills to overcome bias.

- Facilitate empathetic and inclusive responses without losing boundaries. 

- Support us in developing compassion, resilience, growth-mindset, effective decision making, effective communication, and inclusion, among other things.

  • Session 7: Neuroscience-Based Diagnostics

Explore the Science of Neuroscience-based assessments (brain parts and chemical activity), understanding 3 specific neuroscience-based tools (Prism Brain Mapping, Leadership Index, and the Solution Assessment), and how to use Neuro-assessments as a first step for improving performance, collaboration, empathy, vulnerability and other key abilities.

  • Session 8: Intro to Unlearning and Defining Unlearning Goals

​Explore which situations require Unlearning, the 5 stages of the Unlearning-relearning process, how to overcome obstacles between stages, 3 ways to facilitate re-wiring in the brain, identifying 3 types of goals (End goals, Task-Oriented goals, and Unlearning goals), deep motivations for Unlearning goals, and how to define Unlearning goals in a way that takes into account the whole person (using Immunity to Change model, deep motivations chart, and Neuro-linguistic Programing techniques).

  • Session 9: Creating the Conditions for Change Acquisition

Explore how to break past disruptive patterns clients are unaware of (because past filters make them blind to those patterns), use repetition and surprises to tap into role of the Hippocampus, get old cognitive and emotional patterns "unstuck", correctly engage both the Implicit System and the Explicit System, use the link between experiences and meaning to affect responses and thinking patterns, without depending on the limits of insight, awareness, and understanding when it comes to sustainable transformation, use Polyvagal Theory principles to establish an integrated brain-state, use Neuro-Linguistic Programing (NLP) techniques to support change adoption, and how to engage autobiographic memory to change behavior patterns and thinking habits by using memory re-consolidation.

  • ​​Sessions 10-11: The Last 3 Stages of the Unlearning-Relearning Process

​Explore how to bypass communicating solely with the explicit PFC (logically and rationally) and start communicating with the implicit Limbic System in its language, use Polyvagal Theory principles in the context of overcoming fight, flight, freeze responses, use SCARF Model principles to ​create a safe environment and reduce perception of external threat, use the systems in the brain in a way that leads to sustainable change acquisition (LNHP Sustainability Model and A.G.E.S Model), resolve the Knowing-Doing Gap, increase client independence, self-compassion, and ownership, putting in place sustainability mechanisms.

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  • Session 12: Integration and Application

Integrating everything we discussed, learned, and explored in this program - putting it all together, as a step-by-step process, into different application contexts such as: effective communication, decision making, problem solving, resilience, conflict resolution, inclusion, and other specific application areas.

 

Bonus:

Participants are encouraged to take advantage of a complimentary 1-on-1 session with a KCI Certifying Partner to explore a specific application area they are interested in. 

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Why you may not like this program:

Neuroscience-based change models are highly effective but they are often fundamentally different from traditional models. They allow us to stretch our reach and offer solutions to difficult change we didn't have access to before but at the same time, they are new and different - and new can be uncomfortable.

 

Please note: if you are not too keen on exploring where Neuroscience-based models deviate from traditional models and looking bravely at new ways of approaching difficult change challenges, you may find this program frustrating!

This Foundations program is the first part of the Certification in Applied Neuroscience (part 1 of 3), can be taken as a stand-alone, and is a good fit for Coaches, consultants, HR professionals, and other change leaders interested in how to apply Neuroscience-based models to coaching (please note: from a Neuroscience perspective, all change happens first and foremost at the individual level - so this is a stand-alone program and also the foundation for higher certification levels in team development and organizational change).

 

If you are unsure if this program is right for you, please don't hesitate to ask for more information. We'll be more than happy to be very transparent about the experience so you can make a fully informed decision.

How can I sign up?

This small group program is limited to 16 spots only (first-come-first-serve). To get more information about this program's start date, content, or to be placed on the wait list, please contact us at: Reut@KeyChangeNow.com

Learn more about the Certification In Applied Neuroscience page

With any additional questions, please contact us or reach us to directly to: Reut@KeyChangeNow.com