Advanced Applied Neuroscience Coach (AANC) Certification
Most coaches complete the AAN Foundations course and put it straight to work. Certification isn't the default path, it's for coaches who want the deepest level of mastery, to first become familiar with AAN at an embodied level, and by gaining 1-on-1 guidance while applying AAN with a real client for the first time.
How will you know if becoming a certified AANC (Advanced Applied Neuroscience Coach) is right for you?
By module 8 of the Foundations course, you'll know.
To become certified, you'll need to complete one of KCI's certification programs (see below). These are all dedicated 1-on-1 practicum programs which mean you can start anytime, as long as you coordinate your start date with one of KCI's Certifying Partners.
If you are in-love with the AAN discipline and it's burning in your bones to continue to the certification, you'll know.
Still have questions? Book a quick call, or email Reut directly.

"In 5 months, I've accomplished more...than I have in several years (and working with a professional like a coach, mentor, or therapist!).
Working with Reut is akin to 'taking the red pill' because you're going to find out that the reality you've been living in is what is creating those patterns you don't want AND then you're going to reorient your mind in a way that fundamentally changes the way you operate in the world."
💛Grace Trepte, MSOD, PCC Neuroscience-Based Change Facilitator

Certification Options
All AAN certification programs are designed as dedicated practicum processes. There's no test. The point is to support you individually (in where AAN meets YOU as a coach) and ensure you are masterful so you can actually do this with a client (if you equate mastery of AAN to swimming, we are not interested to test if you can describe how to swim, our responsibility is to ensure you swim brilliantly).
With that in mind, different certification options are structured as a two part process:
-
Practicum Part 1: Defining your own unlearning goals, completing assessments, and adopting a change-readiness skill for your own transformation first (we believe you can't guide someone else through a path you never walked yourself).
-
Practicum Part 2: Coaching an initial client through the same discovery-and-transformation process, with your Certifying Partner mentoring you 1-on-1 in real time (behind the scenes).
Certification is awarded once your Certifying Partner has confirmed in-practice mastery of the techniques:
-
Length: 3–10 months (depending on the option you choose), roughly 2–3 hrs/week, self-paced.
-
Format: The practicum is 100% application and zero fluff (virtual, 1-on-1 coaching, mentoring, and practice).
-
Benefit: You'll learn by doing so you'll receive several months of coaching yourself (think of something you'd like to change or a transformation aspiration you've been wanting to achieve!). And, you'll master how to support people through some of the most difficult aspects of change.
-
Cost: Prices range from $2,750 to $7,500 depending on the certification option you choose.
-
14-day risk-free money-back guarantee. Always.
To discuss the certification option that may be the best fit for you, please reach out to Reut directly at Reut@KCIcertification.com

"It was such a pleasure to be certified by Reut...Her understanding of Neuroscience and its application in moving individuals and teams through difficult change is phenomenal. Her ability to explain things in a practical and straightforward manner make it a joy to work with her."
💛Lisa Michaels, Coach, HR Manager at Comcast

KCI offers a few specialized certification tracks (including team coaching and support for clients who aren't yet coachable in the traditional sense). These are introduced during the Foundations course itself, once you're already oriented in the material.

Goal-Setting
Coachable
"Non-Coachable"
Team Coaching
"ON THE FOREFRONT OF NEUROSCIENCE TOPICS"
"After exploring organizational change management courses as I developed into a new career in Race and Social Justice, I turned to Reut's program at the KCI...to learn about how I might leverage Neuroscience in my anti-racist work...I greatly appreciate Reut's patience, her integrated approach, her willingness to both give and receive feedback, and her efforts to improve her work."
💛Rea (Jennifer) Miller, Leadership Development | Applied Neuroscience | Workplace Transformation | Change Facilitator | Inclusion & Effectiveness


Most excellent coaching certification programs out there are delivered in big group formats (anywhere from 40 to 200 people per group) and focus on ensuring you receive great content. Groups obviously have many important advantages and individual mentoring can be quite expensive (for example, some team coaching certification options offered in an individual mentoring format cost over $20K USD).
All that said, at KCI we believe there is no substitute for experiencing AAN coaching first hand. We believe that being a coach is an important responsibility and we are committed to mentoring each coach and change facilitator we certify to ensure they are armed with the highest level of mastery.
The way we see it, your clients are unique, you are unique, and while we maintain individual certification options at highly comparable rates, we believe your certification process should allow you to hone-in on your specific strengths, support you to refine your mastery of specific techniques, and position you to best support your clients as the most effective Advanced Applied Neuroscience Coach you can be.
With any questions, insights, concerns, or if you wish to discuss, please don't hesitate to reach out.
