The Neuroscience of Storytelling - Great article

The Neuroscience of sharing stories, examples, and even case studies (when done the right way) is important in the context of difficult change because it has the capacity to solve difficult change challenges like getting buy-in, bridging the knowing-doing gap, change acquisition, minimizing resistance and much more.

Here is a wonderful quick article about how sharing stories and examples works from a Neuroscience perspective and why it is such a powerful tool when it comes to collaboration, influence, and change facilitation:

Check out this fabulous article: