How Neuroscience Applications Make Difficult Change Simple


Not all change is created equal. Even when people are highly motivated and open to needed changes, some changes are inherently more difficult to acquire and sustain. Furthermore, people can sometimes resist change both internally and externally in ways that block coaching, team performances, and change management efforts from reaching desired outcomes. Neuroscience demystifies many of the invisible obstacles associated with difficult change. Thanks to new science findings we can support people in a clear and powerful way through some of the most difficult change challenges along the way.

This short article series is designed to (hopefully) start you on a journey of discovery. It focuses on the fundamentals of neuroscience applications, specifically for making difficult change simple. It's an invitation to discuss the most cutting-edge answers to questions like:

  • Why are some changes really hard for us to adopt and sustain, even when we are motivated and have total buy-in?

  • How can we get people who do not want to change to experience a transformation that will make them open to needed changes?

  • How can we consistently and successfully overcome both internal and external resistance to change?

  • What does it take to make change sustainable?