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Decoding the Neuroscience of Consciousness (

Overcoming the Knowing-Doing Gap is one of the difficult aspects of change. We see it when people understand the need for change, know how to change, even accept that change will be needed, but don't adopt change into practice. It comes up in organizational change and team development, as training and other engagement efforts fall short of adoption. It is relevant for coaching and leadership development as people buy in, but then are too busy or otherwise struggling to make needed shifts. We used to believe we need more clarity, more motivation, more insight - but research shows solving the Knowing-Doing Gap will also require us to gain a better understanding of the difference between engaging the Conscious and Subconscious "systems" in the brain. This fascinating article sheds new light on this exciting new way of facilitating change.

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