3 Types of Resistance to Change
Overcoming resistance to change is one of the most important aspects of difficult change. For most changes, resistance is a direct...


Identifying and Overcoming Invisible Resistance to Change
It is easy to think of responses like avoidance, argumentativeness, dismissiveness, defensiveness, defiance, apathy, impulsiveness, and...


The Neuroscience of Resistance to Change
Traditionally we define resistance to change as actions or inactions, overt or covert, to oppose, block, or minimize the impact of a...


Neuroscience Applications for Coaching
Is it possible to improve the success and sustainability of coaching efforts by knowing how the brain works? Neuroscience applications to...


How Neuroscience Applications Make Difficult Change Simple
Not all change is created equal. Even when people are highly motivated and open to needed changes, some changes are inherently more...


How to Identify Difficult Change?
Change efforts sometimes run into complicated obstacles. Correctly identifying a change effort as difficult or non-difficult allows you...


Case Study: How Identifying Difficult Change Makes a Difference
The CTO of a high-tech client organization was seen as dismissive, insensitive, one-sided, and at times manipulative and vindictive. His...


How Neuroscience Makes a Difference for Change Acquisition?
It's only just a little more than a decade ago that we started really understanding Change Acquisition. We knew that change acquisition...


How Unlearning Gets Change Stuck
Unlearning is often part of difficult change. It is a process with specific stages and there are obstacles you need to overcome to move...


Case Study: How Understanding Unlearning Makes a Difference
A biotech client organization wanted to adopt a culture of diversity and inclusion. They did everything right to reinforce the new...

